Digital Marketing Glossary

Narrative Marketing:

A storytelling-focused approach to marketing that emphasizes creating a compelling narrative around a brand, product, or service. Narrative marketing aims to emotionally connect with the audience and build a memorable brand story.

Native Advertising:

An advertising format that seamlessly blends with the content and design of the platform on which it appears. Native ads match the look and feel of the surrounding content, providing a non-disruptive and more engaging user experience.

Native Content:

Content that is created and tailored for a specific platform or channel, aligning with its format and audience expectations. Native content seamlessly integrates with the user experience, whether on social media, websites, or other digital platforms.

Near Field Communication (NFC):

A technology that enables short-range communication between devices, often used for contactless payments, data exchange, and interactive marketing experiences. NFC allows devices to communicate by bringing them close together.

Negative Keywords:

Keywords specified in a paid advertising campaign to prevent ads from being shown to users searching for irrelevant or undesired terms. Negative keywords help advertisers refine their targeting and improve the overall quality of ad traffic.

Negative SEO:

Unethical practices aimed at harming a competitor's search engine rankings. Negative SEO tactics may include building spammy backlinks, duplicate content creation, or other activities that violate search engine guidelines.

Net Promoter Score (NPS):

A metric that measures customer satisfaction and loyalty based on a single question: 'How likely is it that you would recommend our company/product/service to a friend or colleague?' NPS provides insights into overall customer experience and brand advocacy.

Network Effect:

A phenomenon where the value of a product or service increases as more people use it. In digital marketing, platforms, social networks, and online communities often leverage network effects to grow and retain users.

Neuromarketing:

The study and application of neuroscience principles to understand consumer behavior and decision-making. Neuromarketing involves using brain imaging and physiological measurements to analyze how individuals respond to marketing stimuli.

New Media:

Digital communication channels and platforms that have emerged with advancements in technology. New media includes social media, blogs, podcasts, and other interactive forms of online communication that differ from traditional mass media.

Newsjacking:

A content marketing strategy that involves capitalizing on current events or trending topics to gain attention for a brand. Newsjacking requires timely and relevant content creation to connect with the audience during specific news cycles.

Next Best Action (NBA):

A marketing strategy that leverages data and analytics to determine the most suitable action or offer for an individual customer. NBA aims to provide personalized and relevant interactions, increasing the likelihood of positive customer engagement.

Niche Marketing:

A marketing strategy that targets a specific, defined segment of the market. Niche marketing focuses on addressing the unique needs and preferences of a specialized audience, often with less competition than broader markets.

No-Follow Link:

A hyperlink that includes the 'rel='nofollow' attribute, signaling to search engines that they should not pass authority or PageRank to the linked page. No-follow links are commonly used in user-generated content and for links where the website owner doesn't want to endorse the linked content.

Non-Disclosure Agreement (NDA):

A legal contract between two or more parties that outlines confidential information they wish to share with each other. NDAs are common in digital marketing when agencies or professionals handle sensitive client data and strategies.

Nonprofit Marketing:

Marketing activities undertaken by nonprofit organizations to raise awareness, attract donors, and promote their mission. Nonprofit marketing often focuses on storytelling, community engagement, and demonstrating the impact of contributions.

Notification Marketing:

A marketing strategy that involves sending targeted notifications to users' devices, such as smartphones or browsers. Notification marketing aims to engage users with timely and relevant messages, often based on their behavior or preferences.